Tesco, Britain's biggest supermarket chain, is expected to launch a major price-cutting initiative in which it's expected to concentrate less on B.O.G.O.F. offers and more on simply low prices. It is also expected to offer greater incentives for its Clubcard users in order to stop the flow of shoppers leaving Tesco in search of lower prices.
Philip Dorgan, at Panmure Gordon, said: "Price cutting is usually a smoke and mirrors affair. But I think this will cut through the fog of promotions and concentrate on very low pricing. Most consumers don't want four for the price of three, because they don't want four packets of whatever. They just want it cheaply. This should put Tesco on the front foot."
With all the news of energy price rises, this is great news for the consumer.
